Insight & Innovation

brandingConsumer Insight is the foundation for all Brand Innovation.

NDC’s The Idea WorksTM bridges the gap between insight and idea generation and enables businesses to develop their own internal “brand nurseries” in order to manage and build a portfolio of brands or services by providing

  • Relevant insights to determine a priority order for idea generation
  • A clear and measurable understanding of the needs, wants and issues of your target market(s)
  • The likely size of the opportunity
  • The ability to determine whether NPD proposals actually “fit” the existing brand/product portfolio

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