The ability to anticipate future consumer trends and to apply this information early enough in the NPD cycle allows companies to stay ahead of their competitors and effectively future-proof their brand. NDC’s new TrendsWatchTM service will enable your company to
- Be aware of what’s hot and what’s not – before it is
- Make informed decisions on NPD style, design, function and promotion
- Increase productivity and supply chain efficiencies, thus decreasing “time to market”
- Minimise NPD investment risks while maximising ROI